Hada Labo has once again announced its collaboration with Women of Will (WoW) and Watsons for its ‘We Care For Society’ campaign in an effort to raise funds for the underprivileged B40 women and to also spread the love by distributing Raya cookies to the underprivileged community in conjunction with the Hari Raya celebration.
Raise Funds for Underprivileged B40 Women
20 B40 women under the care of WoW will be commissioned to bake 40,000 pieces of cookies for the underprivileged community. These cookies will be distributed to 300 families staying in the People’s Housing Projects around Klang Valley.
According to WOW’s Chief Operating Officer Lakshwin Muruga, the B40 women who will be supported through this fund have a household income of less than RM2,500 and are struggling to make ends meet due to the current pandemic.
“We are happy to collaborate with Hada Labo for the second year, and this collaboration has brought some relief to the B40 women during this time of the pandemic. Baking Raya cookies this year will be even more meaningful as we will be helping Hada Labo spread Raya cheer and love with cookies distributed to the needy. Apart from that our B40 women bakers will also be earning extra income from this initiative,” said Lakshwin.
The selected B40 women bakers are currently residing in the Batu Muda People’s Housing Project located in Jalan, Ipoh, Sentul.
Hada Labo to Donate RM 1 for every Hada Labo Lotion Sold
Through this collaboration, Hada Labo will donate RM1 from the sales proceed of every Hada Labo lotion sold at Watsons outlets nationwide from 1st – 31st May 2021 to the campaign fund.
“This Raya season, Hada Labo will be promoting the Premium Whitening Range to help every woman out there to be festive ready with radiant, moist skin. The Whitening range helps to fight dark spots, re-balance skin tone and restore skin radiance, which makes it ideal for those who want to achieve a visibly brighter, bouncier, radiant moist skin in preparation for the festive season,” said Lim Mei Yuen, General Manager of Rohto-Mentholatum (M) Sdn Bhd.
Among products included in the Premium Whitening Range is the Hada Labo Whitening Premium Lotion.
- It is infused with Hyaluronic Acid that can penetrate deeply into the skin to provide moisture deep down into the inner skin layers.
- It is to be used right after cleansing to hydrate and prepare the skin as well as to ensure better absorption of the subsequent products. |
- It can also be used prior to putting on makeup to achieve a smoother, even and long-lasting makeup effect.
- It is free of fragrance, mineral oil, alcohol, colourant and animal derivatives.
“We hope to get as much support as we can from our customers and the public to make this campaign a success. Help us to spread love to the underprivileged by just looking radiantly beautiful with the Hada Labo Premium Whitening range,” added Lim.