Sunplay, the leading sunscreen brand in Malaysia in collaboration with Watsons and the Malaysian Nature Society (MNS), have successfully cleaned up 7 beaches in the Klang Valley and its vicinity within two months in conjunction with Sunplay ‘We Care for the Ocean’ beach cleaning CSR campaign 2022.
The beach cleaning activities were carried out from early September until November this year,
at the following beaches: Pantai Bagan Lalang, Pantai Kelanang, Pantai Morib Baharu, Pantai
Remis and Pantai Batu Laut in Selangor and Pantai Cermin and Pantai Cahaya Negeri in Port Dickson. 1,348kg of trash were collected from all 7 beaches.
RM40,000 was raised for the beach cleaning initiative from 8th until 28th September 2022 with
RM1 from the sales proceeds of each Sunplay product sold in Watsons.
The General Manager of Rohto-Mentholatum, Lim Mei Yuen expressed gratitude to members of
the public who have supported this campaign either by purchasing Sunplay products or by
volunteering for the beach cleaning.
“Sunplay ‘We Care for the Ocean’ CSR campaign is its 2nd year running. This is our long-term
commitment towards spreading awareness on the hazardous disposal of waste
towards marine lives. We aim to protect the ocean’s health and preserve healthy marine
ecosystem,” she said.
“Malaysia is in the top 10 countries that contribute the most plastic marine debris in the
ocean. Therefore, the beach cleaning effort is important as it will help reduce plastic wastes
from floating into the open ocean,” added Lim.
Other than aiming to provide the best sun protection for consumers, Sunplay believes in
paving a sustainable environment for future generations. Sunplay ‘We Care for the Ocean’
CSR campaign is one of the brand’s initiatives to contribute to the environment.
Executive Director of MNS, Mr. I.S.Shanmugaraj said that the collaboration with Sunplay and
Watsons has enabled them to widen their outreach to the public by educating them about
sustainability and the importance of beach cleanup.
“Apart from collecting trash scattered along the beaches, we also want to educate our
volunteers about the dire condition of our sea and ocean because of plastic pollution. Plastic
pollution affects the marine ecosystem by reducing the ecosystems’ ability to adapt to climate
change. And this will impact food production capabilities and the livelihood of people,” he said.
Sunplay hopes its ‘We Care for the Ocean’ annual campaign will impart knowledge on the
importance of cleanliness, conservation, and sustainability. With this campaign, the brand
aspires to help maintain cleaner beaches, allowing people to have fun in the sun while staying
protected with its leading sunscreen products.