Happy 10th-anniversary, Hada Labo! In conjunction with its 10th-anniversary celebration, Hada Labo has announced the upcoming launch of the ‘We Care’ campaign. The campaign, which is also part of the brand’s Corporate Social Responsibility effort will witness collaboration with Non-governmental Organisations and Watsons in its contribution to society and the environment.
The Hada Labo campaign covers three pillars, namely ‘Care for You’, ‘Care for Society’ and ‘Care for Nature’.
The ‘Care for You’ campaign focuses on providing skincare education to the public in caring for their skin, while the ‘Care for Society’ campaign is aimed at reaching out to the underprivileged community. The ‘Care for Nature’ campaign, on the other hand, will see the brand’s involvement in helping to create a sustainable environment.
These series of campaigns are set to be kicking off in July, August, and September, respectively.
Come July, the public can look forward to the month-long Hada Labo ‘Care for You’ campaign that includes educating customers on the various tips and ways to maintain beautiful and healthy skin. Customers will also be receiving two complimentary bottles of Hada Labo Lotion (9ml) when they fill up their details on a microsite which can be accessed via Hada Labo Malaysia Website and Hada Labo Malaysia FB page.
Fundraising in conjunction with the ‘We Care for Society’ and ‘We Care for Nature’ will also be held where proceeds from the sale of Hada Labo products in Watsons will go to the fund. Hada Labo aims to raise a total of RM100,000 for both the campaigns.
The campaign will culminate in Hada Labo’s 10th Anniversary celebration this coming October. The celebration will involve the participation of stakeholders, including the beneficiaries of the CSR campaigns as well as customers.